12 by 12
12 by 12
12 by 12
Founder & lead curator
International photography challenge
Atomised was a site-specific art installation created on Bathampton Meadows, which was under threat from development plans. It helped raise media awareness and contributed to the success of a local grassroots campaign. Atomised was featured in Bath Echo, Bath Chronicle, Bath Life as well as visited by local primary schools.
The installation’s title, Atomised, can mean both the complete destruction of matter and the deconstruction of something into its separate elements. The installation attempts to capture this duality. The installation uses as its source material a photo of the meadows by a member of the local campaign group.
Making of
Atomised is based on a photograph of the meadows, taken by a member of the local campaign group Save Bathampton Meadows.
The photo was processed using software that analysed its colour space. Each colour is represented as a sphere, sized by its frequency in the image and positioned in 3D space according to RGB values. The resulting physical histogram captures the meadow’s colour diversity, set in contrast against the stark concrete of the barn, highlighting the richness, both visual and ecological, that would be lost if the area had become a car park.
Impact
Many saw the Park & Ride plans as a short-term, ineffective solution to a problem that demanded car-free alternatives. Atomised offered a different way to engage with the issue, imagining one possible future for the meadows.
The installation helped keep public and media attention on the campaign, encouraging people to see the threatened landscape from a new perspective. It was featured in local newspapers and magazines and even became part of a school trip for local primary children.
After years of sustained grassroots pressure, including public engagement efforts like this, B&NES Cabinet voted to scrap plans for a fourth Park & Ride.
Member feedback
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
Dave was hired as the first Product Designer in the team, he has helped to guide the business with design thinking and user involvement. He has pushed for much more inclusive design practices focussed on involving our users as we invested in the product. Dave helped make the Product Team a supportive, ambitious and fun place to work.
Matthew Arnold
I used to be embarrassed of our product and wouldn't show it to people, now I am proud of it and show it to anyone who will look! I love the way you advocate for the end user and I hope you see that in your legacy.
Dr Louise Morpeth
I've had the pleasure of working closely with Dave on several projects, and I can confidently say he is an outstanding member of the team. He brings a high level of creativity and a keen eye for detail to every task he undertakes. His collaborative spirit makes him invaluable, always willing to share ideas and support others in achieving project goals.
Rachel Babbidge
© David Gillett 2025
© David Gillett 2025
© David Gillett 2025