visiting lecturer
Teaching on BA(Hons) Graphic Design
The UK music industry loses millions each year to piracy, with many young people unaware of its long-term impact. To address this, the Intellectual Property Office partnered with Aardman to create Music Inc, an educational game for mobile and tablet devices. The game helps players understand how piracy affects artists and the wider industry by making its consequences more tangible.
As a Game Designer at Aardman, I simplified the complexity of a role-playing game to create an intuitive, engaging experience for a teenage audience. The result was a dynamic blend of gameplay and in-game statistics that made the industry’s challenges feel tangible and relatable. Music Inc was recognised with a TIGA nomination for Best Educational Game.
Impact
Aardman’s Music Inc combined gameplay with social impact, engaging teenage players while tackling digital piracy head-on.
Mentor
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The Intrapreneurs Club's aim is to improve diversity in tech. They do this by running an accelerator programme that empowers diverse tech professionals to grow and develop, as well as help the next generation of school leavers. They aim to support 150 tech professionals and 450 school-leavers who may be interested in tech careers.
Digital designer
Award winning digital platform for Tate & CBBC
Two talks... I’m honoured to say that my personal project 26 by 26 is featured in the beautifully crafted West of England Design Forum book 5-9. I was asked to give a short talk at the book launch.5-9 is a book showcasing the self-initiated creative work done by members of the design community in the West of England. Work done in their spare, without a brief, a client or fee. Work done outside the 9-5 – in the 5-9.– West of England Design Forum
I was invited by the West of England Design Forum to present a five minute talk at the ‘We Love Design’ evening as part of the ‘Five Days of Design’ programme.
.....I then created a simple set of instructions to visualise this information in bubble chart form using a visual programming tool called Impure. The ‘D’ and my name are fed into the Impure Space as static images overlaying the chart.
Because I update the Google spreadsheet after each project’s completion the logo’s icon was an embodiment of all of my previous work, a sum total of my career.
digital designer
Website for Macmillian
The Gruffalo website was created to bring Julia Donaldson and Axel Scheffler’s much-loved characters to life online. Commissioned as the official home of The Gruffalo, the site needed to balance two distinct audiences: curious parents looking for information, and children eager to explore the story’s world.
I designed a responsive, interactive experience that captured the warmth and charm of the original books. The result is a playful, storybook-inspired site that feels rich and true to the brand’s heritage.
“It was really exciting for us to be able to work with such a well-loved character and Axel’s beautiful illustrations. We really tried to give the interactive area the feeling of one of the books, letting kids find the animals and acorns hidden in this rich digital environment.”
