Work

Selected case studies in user-centred design

By placing users at the centre of the design process, I ensure their needs and experiences are well understood. This leads to informed, accessible, and impactful design decisions. These case studies show how I’ve helped purpose-led organisations turn insight into action through a blend of discovery, strategy, and hands-on design.

Past clients include: Aardman, BBC, Charlie & Lola, Comic Relief, Gruffalo, National Grid, Nationwide, Nickelodeon, Orange, Oxfam, RSPB, Skanska, Tate, UNHCR, UWE, Vouchercloud

Brain in Hand

Senior UX designer

Mobile & web app

Brain in Hand blends human support with digital tools to help neurodiverse users. I helped shape the product’s design direction, making it more effective, accessible, and engaging.

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Nationwide

Senior product designer

Website, mobile app, print & video

Nationwide needed to introduce two-factor authentication, impacting millions of logins. I played a key role in shaping the UX in a complex, regulated environment.

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Donkey Sanctuary

Senior UX Designer

Charity website & donation funnel

The Donkey Sanctuary needed to improve online donations and visitor engagement. I led UX efforts to create a more intuitive, accessible site that drove measurable impact.

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Aardman

Game designer

Games for mobile & web

At Aardman, I helped design BAFTA and BIMA award winning interactive content for well-loved brands including CBBC and Tate. My work combined playful visuals with thoughtful interaction design.

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